INFORIANTS: Offering Proven Web Development & Internet Marketing Solutions

Internet Marketing Internet marketing has emerged as one of the most innovative mediums for organizations to promote their products and services. The global Internet marketing industry is worth several billion dollars and is expanding at a rapid pace. Many leading business houses have seen an increase in their sales as a result of putting their business on the Internet and this has prompted many others to follow suit. However, there are some challenges, the most important of them being security and frauds. Advantages 1.Marketing your business on the Internet gives you a wide access of your potential customers. It has been estimated that a couple of billion people around the world use the Internet, and more are becoming aware of Internet with each passing day. So, search engine  marketing your business to such a large group of people is only possible through Internet. 2. Internet is the only medium that is able to cross geographic and national boundaries. You ...

Laws Of Social Media Marketing Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and  perhaps most importantly your bottom line. 1. The Law Of Listening Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives. 2. The Law Of Focus It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing...

Following are the top 10 programming languages for web development. 1. JavaScript JavaScript is one of the well accepted and forceful programming languages employed for developing websites. JavaScript is exceptionally useful as this language can vastly aid you in making communication for your website.  JavaScript is able to accomplish quite a few things including managing the browser, edit content on a document, let client-side scripts commune with users and also asynchronous communication. Generally, JavaScript is used for including animations on the web pages, loading new images, scripts or objects on a web page, and make vastly receptive user interfaces. 2. Java Java is regarded as the perfect language for web development. At the moment, it is said to be the top most programming language in the industry. Java is a class-based, OOPs language. Java is planned to function across various software platforms including Mac OS X and could on Windows. 3. PH...

1. Insert Keywords Across Multiple Listings  Making your brand visible through a variety of local listings is important to local SEO. Insert your local keywords into unique descriptions across multiple listings, make sure that your photos are current, and always include your business category. Once you compile a list, promote it: Reviews are essential not only to boost rankings but also to encourage viewers to take action.    2. Get Local Coverage  The best way to improve your SEO is to appear in major publications since these are indexed high on Google. If you'd like to improve your local SEO, target top local publications for coverage and create and foster relationships with local journalists who will cover your news on an on-going business. Once you get that coverage, you'll notice these links will help improve your local SEO immensely.  3. Get New, High-Quality Links  The quantity and quality of links directed to your website have ...

Conversion Rate Optimization Tips 1. Use Numbers In Your Headline Adding numbers to your headline is one of the greatest conversion rate optimization tips. Numbers are more likely to pique your audience’s interest and get them to convert. A test run for the Highrise sign-up page revealed that placing emphasis on the 30-day trial in the headline helped improve conversions by 30%. Here’s what the headline looks like today: 2. Test Different Forms No list of CRO tips would be complete without A/B testing. Your current sign-up form might not be working optimally for driving conversions. Run A/B split tests on different forms comparing colors and CTAs to see which one works best.Arenautist performed a split test on their form layouts. One was vertical, and the other was horizontal. The vertical form layout increased conversions by 52%. So you see that even just changing the layout can easily improve conversion rate. This is what the form looks like today: 3. Create U...

Social Media Marketing (SMM) Tools Social Media Marketing (SMM) is a form of internet marketing that comprises of several techniques that consider social networks as the platform to reach the targeted set of customers by spreading brand awareness through social media campaigns. Social media platforms such as Facebook, Google+, LinkedIn, Twitter, Pinterest, Tumblr, Instagram etc. offer plethora of opportunities to spread brand awareness or promote particular products through different kinds of social media marketing campaigns. These social networking websites are backed by certain social media marketing tools that help to track the results and accordingly alter the social media marketing strategies so as to establish a strong social media presence. Some Of The Major Social Media Marketing (SMM) Tools 1. Buffer What Is It ? Buffer is one of the most widely used software application that helps to schedule posts on 3 major social media platforms viz. Facebook, LinkedIn and Twi...

What Is Conversion Rate Optimization ?                              In internet marketing, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers,or more generally, take any desired action on a webpage. It is commonly referred to as CRO. Why Conversion Rate Optimization Is Important ?                             Reason 1: There Is Always Room For Improvement. No matter how well-designed your site is and no matter how many visitors you’re converting into users, it’s likely you could make the conversion process easier and more painless for them–leading to better results for you. Reason 2: Paid Advertising Is Only Getting More Costly And Competitive. Spending more on it is not the answer, especially if there are hiccups in ...

Conversion Rate Optimization Conversion Rate Optimization (CRO) is one of the most important tools which can be used to improve the performance of a website in terms of optimizing both user experience as well as the landing pages of the site . As far as the definition of conversion rate optimization is concerned it refers to the method that uses analytics and feedback from the user to improve website performance. CRO helps to improve the key performance indicators (KPIs) of a website that ultimately translates to an increased number of website users, higher conversions, registrations or downloads. At the very basic level, CRO helps to find out what users expect when they land on your website and then work to provide just that. CRO may involve a number of different actions that include removing of time-consuming steps during conversion to new clients, making the call-to-action more effective and apparent, relocating complicated steps, etc. There are different methods of CRO ...